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ABOUT US

Preparing Malaysian businesses for meaningful engagement with Japan.

NipponTrade is operated by Kanaz Holdings Sdn Bhd, a Malaysian company incorporated in 2017. Kanaz works across business advisory, readiness assessment and Malaysia–Japan market engagement, helping companies prepare their offer and validate assumptions before progressing to market testing and commercial discussions.

Built through education, cultural exchange and commercial engagement.

Kanaz's Malaysia–Japan work has developed from student mobility and institutional coordination into cultural exchange, technology collaboration and structured business expansion. Today, its approach brings together business preparation in Malaysia and market input from Japan to support more informed decisions about localisation, validation and market entry.

  1. 2017

    Company incorporated

    Kanaz Holdings Sdn Bhd was incorporated in Malaysia.

  2. Early 2020s

    Education and student mobility

    Study To Japan activities covered school coordination, visa-related coordination and expectation management.

  3. 2021 – 2023

    Knowledge and cultural exchange

    Work included Japan Festival Kuala Lumpur, Shibuya Cross FM engagement and blockchain technology exchange.

  4. 2023 – 2025

    Business expansion

    Activities expanded into structured market-entry advisory, including GB Gold engagement through JETRO and business readiness assessments.

  5. 2025 – 2026

    Structured cross-border execution

    The corporate profile records an MoU with CRTM in May 2026, alongside development of market-validation packages and TVETMARA product assessments.

Prepare the offer around the market.

A product that works at home may need a different approach in Japan. Kanaz's market-in approach uses research and feedback to examine pricing, packaging, customer needs, communication, delivery capacity and after-sales support before a business makes larger commitments.

See Our Approach

Malaysia-side lead, Japan-side execution, joint governance.

  • Malaysia-side lead — Kanaz Holdings.

    Client qualification, readiness assessment, expectation management, project coordination and preparation for Japan.

  • Joint governance — project definition.

    The teams define the market-entry stage, validation methods, decision points, deliverables and pathway to testing for the agreed engagement.

  • Japan-side execution — CRTM.

    Strategic market input, survey and research execution, local business outreach, sales-channel exploration and Japanese consumer engagement.

How the relationship works

Kanaz Holdings works with CRTM as its formal strategic collaborator for Japan-side execution. JIN — Japan Inbound Nexus — is CRTM's product-market fit service. NipponTrade presents the customer journey and digital insight offering under the Kanaz-operated brand; it does not rename or claim ownership of JIN.
Mission
Help businesses translate market understanding into practical preparation, validation and action.
Vision
Become a trusted starting point for Malaysian businesses building informed and sustainable relationships with Japan.

Corporate information

Operating company
Kanaz Holdings Sdn Bhd
Customer-facing brand
NipponTrade
Registration number
201701003216 (1217366T)
Incorporated
2017
Business location
Menara Rohas Tecnic, Jalan P. Ramlee, Kuala Lumpur, Malaysia
General email
admin@kanazgroup.com
Telephone
+60 12-858 2642
Corporate website
www.kanazgroup.com

The location above is a business contact location. It is not a verified registered-office address or a complete postal address, and it is kept distinct from those on legal and billing documents.

Meet Our Team